Personalization

These cookies are used to deliver you personalized and interest-based content.

Data purposes

• Browsing behavior tracking to improve your website experience

• Feedback widgets to ask for your feedback to improve your experience

You can find a detailed overview of the cookies used and their storage periods here.

• Purpose: Identifies the user with a generic User ID

• Storage period: 1 year

• Type of cookie: First-party cookie/ persistent cookie

• A/B Testing / Web Experimentation: The A/B testing module allows for the creation and testing of different versions of a webpage or specific elements (e.g., CTA buttons, teasers, images). Users are randomly directed to these different versions, and statistical analysis determines which version performs better. This helps us make data-driven decisions to continuously improve our website.

• Personalization: The personalization module enables us to tailor content and experiences on the website based on various targeting criteria and audience segmentation. For example, specific content may be displayed to returning visitors or offers may be adjusted based on user behaviour.

• Tasty Session Cookie: Identifies a session and stores visit information, valid for the duration of the session. AB Tasty Cookie: Collects anonymized behavioural data for testing purposes, with a retention period of 13 months.